About us

Our mission is to help organizations make smarter digital decisions by bringing seasoned judgment, cross-sector pattern recognition, and hands-on digital and strategic capabilities.

We exist because digital transformation fails when organizations treat it as a technology problem instead of a people and judgment problem. We partner with leaders who recognize that frameworks don't navigate complexity, experience does.

Our mission is to help organizations make smarter digital decisions by bringing seasoned judgment, cross-sector pattern recognition, and hands-on digital and strategic capabilities.

We exist because digital transformation fails when organizations treat it as a technology problem instead of a people and judgment problem. We partner with leaders who recognize that frameworks don't navigate complexity, experience does.

Our mission is to help organizations make smarter digital decisions by bringing seasoned judgment, cross-sector pattern recognition, and hands-on digital and strategic capabilities.

We exist because digital transformation fails when organizations treat it as a technology problem instead of a people and judgment problem. We partner with leaders who recognize that frameworks don't navigate complexity, experience does.

We believe in the power of seniority.

Seniority isn't about age or titles. It's about having seen enough to know what matters, having failed enough to recognize patterns, and having built enough to know the difference between theory and reality.

We believe makers think differently than advisors.

We're not consultants who hand off reports and disappear. We ship. We prototype. We iterate. We mentor. We care whether what we build actually works in your world, not just in theory.

We believe the map is not the territory.

Frameworks, methodologies, best practices—they're navigational tools, not destinations. The real work happens when you understand your specific landscape, your constraints, your people, and your constraints. That's where judgment matters.

We believe in being honest.

We don't oversell complexity. We don't convince you to buy things you don't need. We tell you what we see, even when it's uncomfortable. Straight talk beats flattery every time.

Located in the heart of St-Henri, in Montreal.