About us

Our mission is to help organizations make better digital decisions.

We bring seasoned judgment, cross-sector pattern recognition, and hands-on strategic and digital capabilities to complex environments where clarity matters.

Digital initiatives fail when they’re treated as technology problems instead of people and judgment problems. We partner with leaders who understand that frameworks don’t navigate complexity. Experience does.

Perimeter was founded in 2013 by Patrick Perreault, a digital marketing and ecommerce veteran with experience across global agencies and consultancies. From the start, the firm was built to bring rigor and pragmatism to organizations navigating early digital change.

As client needs evolved, Perimeter began working with larger, more complex organizations that were underserved by the market: too intricate for small agencies, yet poorly served by large consulting firms whose scale, cost structures, and delivery models were often misaligned with reality.

During the COVID-19 pandemic, Perimeter became a trusted partner in ecommerce adoption, leading large-scale initiatives under highly constrained conditions. In partnership with the American Small Business Development Center Association, the Singapore Business Federation, and the World Trade Centers Association, we supported what became the largest coordinated ecommerce adoption program in North America.

Today, Perimeter partners with organizations to design and support resilient digital ecosystems, from distributed teams to modern B2B and B2C commerce and digitally led marketing initiatives. We now serve over 50 active clients on four continents from our office in Saint-Henri, Montreal.

Our philosophy is grounded in outcomes, not activity.

Digital work only matters when it creates tangible progress for the business and for the teams responsible for delivering it. Our role is to help organizations focus on what truly moves the needle, make informed trade-offs, and translate ambition into execution that holds up in the real world.

Experience over abstraction

We believe in the power of experience.

Seniority isn’t about age or titles. It’s about having seen enough to recognize patterns, having failed enough to know what doesn’t work, and having built enough to understand the gap between theory and reality.

Makers, not distant advisors

We work as close partners to our clients’ teams, not as advisors who hand off reports and disappear.

We design. We prototype. We iterate. We ship. We mentor. We stay involved, because progress happens when expertise is accessible, collaboration is deliberate, and decisions are made with clarity and shared ownership.

Context before frameworks

Frameworks, methodologies, and best practices are useful navigational tools, not destinations.

The real work starts with understanding a specific landscape: its constraints, systems, people, and culture. That’s where judgment matters most, and where practical solutions outperform theoretical ones.

Honesty as a discipline

We don’t oversell complexity or recommend solutions you don’t need.

We tell you what we see, even when it’s uncomfortable. Straight talk leads to better decisions, stronger alignment, and more durable results than surface-level wins ever could.

Our head office is located in the heart of St-Henri, in Montreal, but you might see us join meetings from one of the 10 different countries our team members are from.